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Trout On Strategy
Description : From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena...
Repositioning: Marketing In An Era Of Competition, Change And Crisis
Description : Book: Repositioning: Marketing In An Era Of Competition, Change And Crisis rly 30 years after McGra...
The 22 Immutable Laws Of Marketing In Asia
Description : Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over for...